Equinox
In today's hyperconnected world, we are constantly bombarded with digital stimuli from our smartphones, computers, and other devices. This constant exposure to technology can lead to increased stress, anxiety, and a yearning for disconnection. The overwhelming presence of technology in both our personal and professional lives blurs the boundaries between work and leisure, further exacerbating the need for respite.
Project Type
Thesis Project
Sponsor
Coventry University
Industry
Automotive
User Experience
Role
PG Student - Automotive Design
This Project digs into the revolutionary environment of vehicle user experience for the busy people of 2050, namely the influential Generation Alpha. As a generation engaged in linked technology at home and work, their preferences, behaviours, and well-being considerations define the future of luxury, wellness, and personal spaces, with significant implications for the automotive industry. The research investigates how developing technologies such as mixed reality, mind reading, and digital materials are redefining autos as personalised “third spaces.” The proposal envisions a design philosophy prioritising well-being, relaxation, and a seamless connection between technology and the environment, providing a fresh take on the changing automotive world.
Understanding Users
In the coming decades, the concept of luxury will be extended to technology that now appears to be science fiction, such as mind-reading and space travel. The impact of Generation Alpha on the future of luxury, well-being, and mobility is apparent.
User Persona
The primary user for this project is Generation Alpha, the subsequent generation that will inherit the advancements of the Digital age. The generation which is transforming daily to adapt to new technology and has the decision-making ability. In the pressure and hectic work environment this generation is always looking forward to checking on their well-being and health.
The target user born by 2020 gets to their work life by the age of 25 to 30 and appreciate independence and flexibility seeking premium experiences while promoting well-being, mindfulness and spending time in nature.
Technology
The modernization of the subscription management platform successfully addressed the core usability issues and improved the overall user experience. By focusing on simplifying the interface and optimizing workflows, we were able to create a more efficient and enjoyable platform for users. The significant improvements in user engagement, satisfaction, and subscription rates underscore the importance of user-centric design in achieving business success.
Sketch book
The design for this automotive interior project is guided by a deep understanding of Generation Alpha, a generation deeply connected with technology, that prioritizes well-being and embraces a solo lifestyle. Through a personalized and immersive experience creating a space where individuals can relax, connect with themselves and engage in technology in a more meaningful way.
As the thought of comfort and relaxation comes up the first thing which strikes the mind is the term ‘Zen’ means slowing down and finding peace. The philosophy going forward will be to evoke a sense of connection between the car and the user creating experiences personalized to each individual.
Final Design
As cities become more densely inhabited and traffic congestion worsens, manoeuvrability becomes an increasingly important feature of urban mobility. Its small size makes it excellent for navigating tight streets, short parking spaces, and bustling metropolitan surroundings. This agility minimizes stress, improves the user experience, and helps to more efficient urban space utilization.
The elegant contours, clean surfaces, and translucent parts of the vehicle add to its harmonious integration with nature.
As you sit in this innovative seating design, you cross the barriers between technology and nature. The zero-gravity seat delivers unsurpassed comfort, while the mind-reading fabric increases your sensory experience, allowing you to totally immerse yourself in the tranquility of your surroundings. This merger of technology and environment promotes the desire to disconnect from tech.
